A collaborative project between Pongki Barata and Massive Music as a jingle for the Toyota brand.
Concept
The challenge to resonate with new customer
The project was born out of Toyota's concern for its new product to resonate well with Gen Z, Gen X, and Millennials. The challenge is how this advertisement can gain appreciation from customers from these three generations.
Our Part
We helped Toyota achieve resonance for their customer
Using the keyword "City Pop," Massive Music took on the role of Music Supervisor, overseeing everything from song selection and recommendations to choosing the ideal composer and arranger to reimagine the classic "Seribu Tahun Lamanya" as a fresh, Millennial-inspired jingle.
Thank You Massive!
I am thrilled that my classic song could be arranged this brilliantly and perfectly fit the desired jingle.
Pongki Barata
Songwriter
What a Good Collaboration!
With over 14 million streams and more than 300 comments, this project has become a proud achievement for both Toyota and Massive Music.
