Finding the perfect song for a film scene has long been a creative yet time-consuming challenge for producers, directors, and editors. This year at JAFF Market 2025, Massive Music Entertainment returns with a bold mission: to simplify that search. Through its new campaign, #CariLaguCariMassive, the company introduces a comprehensive music solution designed specifically for filmmakers across Indonesia and Southeast Asia.

After last year’s successful launch of the “Music Supervisor” initiative, Massive Music is now doubling down on its vision of efficiency driven by technology and data. At the heart of this year’s showcase is the development of a data-driven song search technology that aims to dramatically cut music discovery time while sharpening the precision of soundtrack selection for production houses and film studios.

“Until now, song searches have relied heavily on the ‘muscle memory’ or subjective taste of producers, directors, and editors—an approach that is time-consuming and naturally limited,” said Ganjar Ariel Santosa, COO of Massive Music Entertainment. “We are developing a technology solution that interprets a film’s mood and character needs more accurately. Our goal is to strengthen Massive Music’s role as a strategic partner, offering a true one-stop solution for all music needs in the production process.”

Ganjar further emphasized that in today’s digital era, the synergy of an extensive catalog, advanced technology, and rich data insights is crucial in making music discovery easier, faster, and more accurate.

As Indonesia’s music publisher with the largest market share, Massive Music’s latest initiative reinforces its commitment to supporting the film ecosystem. By providing an integrated solution—from catalog to curation to data-backed search technology—the company aims to elevate the workflow of filmmakers, ensuring they can find the right music with confidence and efficiency.