Using a great song can make your brand campaign much more powerful and memorable. However, you cannot just pick any track and use it for your business. According to Article 9 of the Copyright Law, any commercial use of music requires a written license from the creator or the publisher. Skipping this step can lead to serious legal problems and damage your brand reputation.
 

There are several specific licenses that every marketing professional should understand. A Synchronization license is mandatory when you pair music with visual content like digital ads or commercials. If your project involves making physical or digital copies of a song, you will need a Mechanical license. For music played in public spaces or broadcasted on the radio, Performing Rights must also be cleared.

Other creative uses require different permissions as well. You need a Sampling license if you use a portion of an existing song to create a new track. For stage performances or live shows, Grand Rights are necessary. Even using song lyrics on your brand merchandise requires a Print Rights license. Clearing these licenses one by one ensures your campaign is fully legal and respects the rights of the music creators.